Privacy Policy

Potts Brothers Construction LLC (“Potts Brothers,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect when you visit our website or contact us, how we use it, and the choices you have. By using our website, you agree to the practices described here.

Who We Are

Potts Brothers Construction LLC is a family-run Class A general contractor based in Arlington, Virginia, serving Arlington and the surrounding Northern Virginia region. We provide concrete work, garages, home additions, and related construction services. You can reach us at info@pottsbrothersconstruction.com or 703-866-5400, or by mail at 2451 Crystal Drive, Suite 614A, Arlington, VA 22202.

Information We Collect

We collect two kinds of information:

Information you give us. When you fill out a contact or estimate form, we collect the details you provide, which typically include your name, email address, phone number, the service you’re interested in, and any message you write. We also collect information you share when you call, text, or email us.

Information collected automatically. When you browse our site, we and our analytics and advertising providers may automatically collect information such as your IP address, device and browser type, pages viewed, referring website, and how you interact with the site. This information is collected through cookies and similar technologies (see “Cookies and Tracking” below).

How We Use Your Information

• To respond to your inquiries and provide estimates, quotes, and services;
• To communicate with you about your project, scheduling, and follow-up;
• To operate, maintain, and improve our website and the way we serve customers;
• To measure and improve our marketing and advertising, including understanding which ads and pages lead people to contact us; and
• To comply with our legal obligations and protect against fraud or misuse.

Cookies and Tracking

Cookies are small text files stored on your device that help a website remember information about your visit. We use cookies and similar technologies for two main purposes: to make the site work and remember your preferences (such as your cookie choice), and to measure website analytics and advertising performance.

You can control cookies through the cookie banner shown on your first visit and through your browser settings, which let you block or delete cookies. Blocking some cookies may affect how parts of the site function.

Analytics and Advertising Providers

We use third-party services to understand how our site is used and to measure our advertising, including:

• Google Analytics (GA4) — to understand site traffic and how visitors use our pages; and
• Google Ads conversion tracking — to measure the effectiveness of our advertising, such as when a visit leads to a form submission or call.

These providers may set their own cookies and receive information such as your IP address and activity on our site, and may use that data in accordance with their own privacy policies. To learn more about how Google uses data, see Google’s Privacy Policy. We do not sell your personal information.

Lead Information and Our CRM

When you submit a contact or estimate form, your submission may be stored securely and shared with our customer relationship management (CRM) system so our team can follow up with you about your project. We use this information only to respond to and manage your request, and we share it only with service providers who help us operate our business.

How We Share Information

We do not sell your personal information. We may share information with trusted service providers who perform work on our behalf (such as website hosting, analytics, advertising measurement, email delivery, and our CRM), and we may disclose information when required by law or to protect our rights, safety, or property.

Data Retention

We keep the information you provide for as long as needed to respond to your inquiry, provide our services, and meet our legal and business requirements. When it is no longer needed, we take reasonable steps to delete or de-identify it.

Your Rights and Choices

You may request access to, correction of, or deletion of the personal information we hold about you. To make a request, email us at info@pottsbrothersconstruction.com and we will respond within a reasonable time. You can also manage cookies through the cookie banner and your browser settings, and you can opt out of Google Analytics using Google’s opt-out browser add-on.

Children’s Privacy

Our website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we’ll revise the “Last updated” date at the top of this page. We encourage you to review it periodically.

Contact Us

If you have questions about this Privacy Policy or how we handle your information, contact us at info@pottsbrothersconstruction.com or 703-866-5400, or write to us at 2451 Crystal Drive, Suite 614A, Arlington, VA 22202.